Proteins are polymers of amino acids, which are used in various industrial applications for their nutritional and functional properties. Their potential to increase nutritional levels makes them one of the key ingredients in both, the food and feed industries. Within the human body, proteins are necessary for enzymatic activity, immunity, cell signaling, and muscle work. They are involved in repair and transport processes and are the building blocks for several cellular structural elements. Furthermore, the extensive research & development conducted on proteins and their properties have led to the identification of its new and innovative uses in other end-user industries such as cosmetics and pharmaceuticals.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.