Processed potato products such as frozen, refrigerated, dehydrated, and chips & snack pellets find applications in various processed & packaged food products such as snacks and prepared meals. Potato starch, flour, and flakes are also used as food additives. These products are distributed through various channels such as foodservice, retail, and other traditional distribution channels. definitions: potato & various potato products Source: Food and Agriculture Organization (FAO) and U.S. Department of Agriculture (USDA) ------------ 1Core competencies of companies are captured in terms of their key developments and key strategies adopted by them to sustain their positions in the market.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.