Extrusion is defined as a process in which the material is pushed through an orifice or die of a given shape, wherein the pushing force is applied using a piston or a screw. A food extruder is a device that expedites the shaping and restructuring process of food ingredients.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators are the players in the subject market which have a strong focus on innovation and invest strongly in their R&D endeavors. These players hold subject market specific patents and have launched new products in the recent past. They score relatively high in the innovational strength criteria as well.

Emerging players are players that have recently included the subject market-related products in their portfolios, have a limited product portfolio catering to the studied market, or are comparatively smaller in operations. In terms of geographical reach and operating and financial strength as well, they are comparatively limited.

The market poses a moderate threat to new entrants in establishing their footprint, as there are many players who are providing pulse flour products to diverse clientele groups, globally.