Fat replacers are substances that are used as a substitute to replace fats in food & beverages. They provide taste and texture similar to the original full-fat food. According to the FDA, “fat replacers provide expected texture and a creamy mouthfeel in reduced fat foods.”

The different types of fat replacers include carbohydrate-based, protein-based, and lipid-based.

Visionary leaders are the leading market players in terms of both, the strength of their product portfolio and business strategy. These players primarily focus on acquiring a leading market position through the provision of a broad portfolio, catering to the varied requirements of the market, along with a focus on the diverse end-use segments. They are also focused on innovation and are geographically diversified. These players also have a broad industry coverage, as well as a strong operational and financial strength, and have endeavored to grow organically and inorganically in the recent past.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators are the players in the subject market which have a strong focus on innovation and invest strongly in their R&D endeavors. These players hold market-specific patents and have launched new products in the recent past.

The fat replacers market also includes some emerging players, who either recently included the subject market-related products in their portfolio, have a limited product portfolio catering to the subject market, or are comparatively smaller in operations. In terms of geographic reach as well, they have a limited footprint. Apart from that, at present, their operating and financial strength is comparatively limited.