Dairy testing is an application in food safety testing that is used to test, verify, and analyze the safety and quality of milk and dairy products in order to provide safe and high quality products to end consumers, while simultaneously adhering to regulatory requirements in terms of permissible limits of contaminants, labeling laws, prevention of fraudulent practices, and unwanted incidents of foodborne illnesses, toxicity, or poisoning.

The purview of dairy testing also covers safety audits and management systems.

A “food safety audit” is a systematic and functionally independent examination of food safety measures adopted by manufacturing units to determine whether such measures and related results meet the objectives of food safety.

A “food safety management system” means adopting good manufacturing practices, good hygienic practices, hazard analysis, critical control points, and such other practices as may be specified by the regulations for the food business.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

The dairy testing market also includes some emerging companies, which either recently included the subject market related services in their portfolios, have a limited service portfolio catering to the subject market, or are comparatively smaller in operations. In terms of geographical reach as well, they have a limited footprint. Apart from that, at present, their operational & financial strength is comparatively limited.