Brewery or a brewing company is a plant where beer is made commercially. Brewery equipment is used to produce beer in a brewing company. According to the Brewers Association (US), the various types of breweries are defined as below: Macrobrewery: A brewery with an annual beer production over 6,000,000 barrels. Microbrewery: A brewery that produces less than 15,000 barrels (17,600 hectoliters) of beer per year, with 75 percent or more of its beer sold off-site. Regional Craft Brewery: An independent regional brewery with most of the volume in “traditional” or “innovative” beer(s). Brewpub: A restaurant-brewery that sells 25 percent or more of its beer on site. The beer is brewed primarily for sale in restaurants and bars. The beer is often dispensed directly from the brewery’s storage tanks. Where allowed by law, brewpubs often sell beer “to go” and /or distribute to offsite accounts.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.