Beverage processing is defined as value addition to raw materials such as water, milk, and malt through various technologies and techniques to produce the desired beverage product and meet the demand of the target consumer. Beverage production is increasing across the world due to the rising demand for various beverage products such as dairy, alcoholic, carbonated, and non-carbonated. In order to prepare such a wide range of products, various processes and technologies have been developed by the industry. The processes involved in manufacturing beverage products include brewing, boiling, mixing, filling, pasteurization, homogenization, filtration, and separation. To enable these, beverage processors use equipment such as boilers, fermenting solutions, coolers or freezers, pasteurizers, homogenizers, filters, separators, churning equipment, storage tanks, and valves.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.