Product Differentiation and Impact on Customer Value
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Focus on Product Innovation
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SOUTHWIRE COMPANY LLC Presence in
High Voltage Cables & Accessories
Source: Company Website, Press Releases, and MarketsandMarkets AnalysisSouthwire has a strong presence in North America and aims to maintain its position in the market. The company acquired ABB Ltd.’s high voltage and extra-high voltage underground transmission cable manufacturing plant in North Carolina, US, in order to strengthen its product portfolio and enhance its manufacturing capabilities. The company adopts inorganic strategies. For instance, in 2016, it acquired United Copper Industries (US) which enabled Southwire to expand its regional presence and enhance its manufacturing capacity.
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