Product Differentiation and Impact on Customer Value
+6
Product Line
+10
NEW PRODUCT LAUNCHES
+9
Focus on Product Innovation
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FURUKAWA ELECTRIC CO LTD Presence in
High Voltage Cables & Accessories
Source: Company Website, Press Releases, and MarketsandMarkets AnalysisIn order to accelerate its growth, the company adopts various strategies, such as product localization and channel development in the emerging markets, strengthening its vertical marketing capabilities, and acquiring companies in order to grow in new markets. In order to strengthen its position in the cables and accessories market, the company has adopted several inorganic and organic strategies, including new product launches and global ventures. It entered into an agreement with VISCAS Corporation and Fujikura Ltd. (Japan) to take over the overseas commercial rights for VISCAS’ underground and submarine power cables. Moreover, the company has received contracts worth millions of dollars in various countries around the world.
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