Advanced Energy Storage Systems (AESS) involve energy storage systems having applications in the grid storage and transportation industry. Single Energy Storage System (ESS) units at the grid side, can be remotely controlled to manage its individual charge and discharge activities in response to the demand at the circuit, substation, or system level. These types of units are envisioned to support grid peak loads during summers and provide the backup support as needed. In the transportation industry, batteries are used to store energy in vehicles that can be used as standalone power supply to the vehicle or with other energy sources, such as in the case of Hybrid Electric Vehicles (HEVs) and Plug-in Hybrid Electric Vehicles (PHEVs).

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.