Product Differentiation and Impact on Customer Value
+5
Depth of product offering
+14
Strength of company across the market/product value chain
+11
Awareness and Brand associations
+13
Product uniquess and priority of choosing this product
+8
Product Branding
+7
Product Features and Functionality
+10
Customized solutions for applications/industries
+9
Width of product portfolio (in terms of applications)
+12
Brand loyalty and perceived quality
+6
New product development/innovation
+6
Focus on Product Innovation
+7
Frequency of commercializing new products / Time to market new products
+8
No. of new product development/innovation centers
No Cautions to show
INTERPLASTIC CORPORATION Presence in
Vinyl Ester
Interplastic Corporation has a strong foothold in the North American region and a 9% share of the total global production of vinyl ester products. The company also has a strong sales team to cater to its customers in the African region.
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