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ASHLAND INC
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ASHLAND INC
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Kentucky, USA
1924
$1BN to $5BN
Enterprise
87
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75 Buyers Negotiating
Product Overview
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Discussions
Strengths
+5
Depth of product offering
+14
Strength of company across the market/product value chain
+10
Customized solutions for applications/industries
+9
Width of product portfolio (in terms of applications)
+11
Awareness and Brand associations
+13
Product uniquess and priority of choosing this product
+5
Breadth and Depth of Product Offerings
+8
Product Branding
+9
Product Differentiation and Impact on Customer Value
+7
Product Features and Functionality
+12
Brand loyalty and perceived quality
+8
No. of new product development/innovation centers
+7
Frequency of commercializing new products / Time to market new products
+6
New product development/innovation
+6
Focus on Product Innovation
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