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Polymer Modified Cementitious Coatings
AKZONOBEL NV
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AKZONOBEL NV
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Amsterdam, Netherlands
1994
$10BN to $50BN
Enterprise
78
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65 Buyers Negotiating
Product Overview
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Strengths
+7
Width of product portfolio (in terms of applications)
+9
Awareness and Brand associations
+12
Product Branding
+13
Strength of company across the market/product value chain
+8
Customized solutions for applications/industries
+11
Product Features and Functionality
+14
Depth of product offering
+9
Breadth and Depth of Product Offerings
+5
New product development/innovation
+10
Focus on Product Innovation
+6
No. of new product development/innovation centers
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