Polymer emulsions are high molecular weight polymers dispersed in water. It is emulsification of a monomer which is done in the presence of surfactant and water. Emulsion polymers are formed by a chain reaction known as emulsion polymerization, which allows the production of particles with specially-tailored properties in terms of size, composition, morphology, and molecular weight, among others. Owing to its water content, emulsion polymers are known as water-borne polymers. Emulsion polymers contain low levels of volatile organic compounds (VOCs). In addition, as they have a high molecular weight with no biological activity, specific toxicity-related issues do not exist in emulsion polymers. Polymer emulsions are used in the manufacturing of specialty chemicals such as paints & coatings, paper & paperboard, and adhesives & sealants. _____ Notes: Micromarkets are defined as the segments and sub-segments of the polymer emulsion market included in the report. Core competencies of companies are determined in terms of their key developments and key strategies adopted by them to sustain in the market.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.