Polybutadiene (PBD) is a polymer formed from the polymerization process of the monomer 1, 3-butadiene. The polymer has properties such as high wear resistance due to the low coefficient of friction and strength properties, excellent elastic properties and low hysteresis loss, and resistance to low temperatures. Polybutadiene is widely used in the automotive sector owing to its excellent abrasion resistance, which provides good tread wear, and low rolling resistance that gives good fuel economy Core competencies1 of the companies are determined in terms of their key developments and strategies adopted by them to sustain their position in the market.