Pigment dispersion is a preparation which comprises of pigment concentrates, the dispersion medium, and others (additives, carrier resins, and binding agents). These are produced by dispersing organic or inorganic pigments. Pigments undergo optimal dispersion to provide superior properties such as high color intensity, heat resistance, transparency, and high durability to its various applications. The pigment content is around 30 to 40%, while the dispersion medium is around 50-60%, and others are around 15-20% in the preparation process. The dispersion process involves three major steps. In the first step, the pigment is wetted with the help of a dispersing agent. This is followed by actual dispersion of the pigments in the dispersant. In the third step, the pigments are stabilized with the help of additives and binding agents to prevent flocculation. Pigment dispersions are majorly used in paints & coatings, inks, and plastic applications due to their superior properties such as light fastness, heat stability, tinting strength, good gloss, and good chemical resistance. _________ 1. Micromarkets are defined as subsegments of the pigment dispersions market included in the report. 2. Core competencies are determined in terms of the key developments and strategies adopted by the companies to sustain their position in the market.
Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.
Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.
Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.
Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.