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CASTROL INDIA LTD
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Strengths
+14
Product uniquess and priority of choosing this product
+5
Strength of company across the market/product value chain
+6
Depth of product offering
+10
Width of product portfolio (in terms of applications)
+11
Customized solutions for applications/industries
+12
Awareness and Brand associations
+13
Brand loyalty and perceived quality
+11
Focus on Product Innovation
+14
Product Differentiation and Impact on Customer Value
+10
Breadth and Depth of Product Offerings
+13
Product Branding
+12
Product Features and Functionality
+7
New product development/innovation
+8
Frequency of commercializing new products / Time to market new products
+9
No. of new product development/innovation centers
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