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ASHLAND INC
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ASHLAND INC
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Kentucky, USA
1924
$1BN to $5BN
Enterprise
87
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79 Buyers Negotiating
Product Overview
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Discussions
Strengths
+11
Customized solutions for applications/industries
+6
Depth of product offering
+10
Width of product portfolio (in terms of applications)
+14
Product uniquess and priority of choosing this product
+14
Product Differentiation and Impact on Customer Value
+5
Strength of company across the market/product value chain
+12
Awareness and Brand associations
+10
Breadth and Depth of Product Offerings
+11
Focus on Product Innovation
+13
Product Branding
+12
Product Features and Functionality
+13
Brand loyalty and perceived quality
+7
New product development/innovation
+8
Frequency of commercializing new products / Time to market new products
+9
No. of new product development/innovation centers
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