Non-woven hygiene adhesives are adhesives used for the adhesion of non-woven fabrics, hygiene, and disposable products. These adhesives are manufactured using base polymers and tackifiers. Tackifiers are petroleum/hydrocarbon-based and are made from bio-based ingredients. Non-woven hygiene adhesives are used extensively in various products such as baby diapers, training pants, feminine hygiene, adult incontinence, and tissue, towel & napkin. These adhesives are placed in a fluid medium with an absorbent held within the disposable material, and on cooling, it provides the required adhesion or bonding. They have high elasticity and excellent bonding strength.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.