Focus on sustainable or green technologies for new products (if applicable)
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JOHNSON & JOHNSON Presence in
Hydrogel Materials
Johnson & Johnson is a world leader in providing pharmaceutical solutions to its customers and works collaboratively to find sustainable, innovative, and market-driven solutions to fulfil customer demands. The company uses its resources efficiently as it believes in continuous innovation to remain a leader and pioneer in every sector by tapping into new markets and attracting new customers. It needs to apply the cost positioning strategy to maintain its competitive strength in the market which would help the company to increase its revenues and market reach. The company’s growth strategy is focused on two main aspects, namely, profitable growth and sustained value creation. Johnson & Johnson has an opportunity to utilize its R&D capabilities to develop products adhering to international rules and regulations and offer diversified products to its customers.
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