Flexible insulation refers to materials that can be applied successfully or flexibly, where other materials cannot be applied due to their limitations. Flexible insulation provides condensation control and is used to save energy. It is used to maintain process temperatures, and provide fire & sound protection and condensation control. Aesthetic appeal, comfort & warmth, and noise reduction are the main reasons for its use in residential structures; whereas resistance to wear & tear, chemicals, high voltage, and performance in extreme conditions such as vibration, high humidity, high temperatures, and abrasion are the main reasons for its use in industrial buildings. The usage of flexible insulation for acoustic applications helps to reduce the noise level. Acoustic insulation products are widely preferred by Original Equipment Manufacturers (OEMs) in various industries and applications. Also, other important end-use industries in which flexible insulation is in demand are Heating, Ventilation and Air-Conditioning (HVAC) systems, building & construction, and industrial.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.