Strength of company across the market/product value chain
+13
Product Quality
+12
Customized solutions for applications/industries
+11
Width of product portfolio (in terms of applications)
+7
Breadth and Depth of Product Offerings
+9
Product Features and Functionality
+10
Product Quality and Reliability
+10
Focus on sustainable or green technologies for new products (if applicable)
+8
Frequency of commercializing new products / Time to market new products
+7
New product development/innovation
+9
No. of new product development/innovation centers
+8
Focus on Product Innovation
No Cautions to show
MUSIM MAS HOLDINGS Presence in
Fatty Alcohols
The company is among the world’s largest palm oil cultivation companies, extensively involved in the oleochemical business to efficiently serve the personal care and domestic sector with wide scale manufacturing of surfactants. The company has adopted the strategy of integration and synergy. It has influential presence across the entire supply chain of palm oil and is active in the forward integration of various processes, ranging from managing plantation to crushing and milling seeds, refining CPO to form specialty fats and oleochemicals, leading to their use in cooling oil, cosmetics, soaps, biofuels, and others. The company also collaborates with various NGOs to conserve wildlife and prevent deforestation.
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