Strength of company across the market/product value chain
+12
Customized solutions for applications/industries
+11
Width of product portfolio (in terms of applications)
+7
Breadth and Depth of Product Offerings
+9
Product Features and Functionality
+10
Product Quality and Reliability
+10
Focus on sustainable or green technologies for new products (if applicable)
+8
Frequency of commercializing new products / Time to market new products
+7
New product development/innovation
+9
No. of new product development/innovation centers
+8
Focus on Product Innovation
No Cautions to show
KAO CORPORATION Presence in
Fatty Alcohols
Kao is among the prominent players in the fatty alcohols market worldwide. The company is expanding its production capacity at Pilipinas Kao Inc. (PKI) in the Philippines as an initiative to meet Asia’s growing requirements for fatty alcohols. With this expansion, the company’s fatty alcohols production capacity increased to approximately 1.4 times in 2017, in comparison to production in 2016. The company is a leader in Japan, especially in consumer products such as personal care products and cosmetics, and it has a diverse geographic presence. It is extensively involved in the fatty alcohols and surfactant business to diversify its product portfolio and develop innovative consumer-friendly products.
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