Width of product portfolio (in terms of applications)
+11
Breadth and Depth of Product Offerings
+14
Product Branding
+10
Depth of product offering
+9
Strength of company across the market/product value chain
+12
Frequency of commercializing new products / Time to market new products
+13
No. of new product development/innovation centers
+12
Focus on Product Innovation
+13
Product Features and Functionality
+11
New product development/innovation
+14
Focus on sustainable or green technologies for new products (if applicable)
+6
Customized solutions for applications/industries
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FIRESTONE BUILDING PRODUCTS COMPANY LLC Presence in
Elastomeric Membrane
The company is present across Europe, the Middle-East & Africa, South America, China, Brazil, and Canada. The company adopts merger & acquisition strategy to enhance its position in the elastomeric membrane market. It also adopts this strategy to increase its geographical reach, customer base, and revenue. For instance, the company acquired Gaco Western (U.S.) in February 2017 and in December 2013 Giscosa Ethylene Propylene Diene Monomer (EPDM) plant near Barcelona owned by a company named Terrassa (Spain), and also invested in a manufacturing facility in Germany in November 2016.
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