Width of product portfolio (in terms of applications)
+5
Brand Image
+11
Breadth and Depth of Product Offerings
+14
Product Differentiation and Impact on Customer Value
+13
Product Features and Functionality
+12
Product Quality and Reliability
+10
Depth of product offering
+9
Strength of company across the market/product value chain
+12
Geographic Brand Positioning
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M&G CHEMICALS Presence in
Amorphous Polyethylene Terephthalate
M&G Chemicals majorly focuses on its business in the North American, European, South American, and Asia Pacific regions. It generated a major portion of its revenue from these regions in 2016. The company operates through 14 locations spread across 6 countries. It is adopting various growth strategies to strengthen its position in the amorphous polyethylene terephthalate (APET) market. Moreover, the company is continuously focusing on expanding its business in emerging economies of the Asia Pacific region.
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