BASF SE is a key player in the agricultural film market globally, with operations in over 80 countries. The company has a strong foothold in the European market, especially in Germany. It is focusing on building a diversified product portfolio, which aims at enhancing its presence in varied fields to gain a competitive advantage over other companies. Strategically, the company has adopted both organic and inorganic approaches to increase its share in the agricultural films market. One of the most critical developments has been the expansion of Ecovio EA, a range of high-performance foam products. The products are mainly used in organic waste bags, dual-use bags, and agricultural films. Moreover, the company expanded its operations in Germany to increase the production of Ecoflex, which is used to produce mulch films. BASF aims to meet environmental standards by increasing its production of biodegradable films. The stringent environmental regulations in Europe against the use of plastics encourage the company to produce more eco-friendly products. In addition, the company has consistently improved its product portfolio related to agricultural films.
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