A rear-view mirror is mounted on the side and on the windshield to provide the driver a clear vision of the rear of the vehicle. Exterior mirrors are mounted either on the door or vehicle body. Interior mirrors are placed inside the vehicle near the windshield. Conventional mirrors do not use any equipment or systems for assistance. A smart rear-view mirror is a type of rear-view mirror that is integrated with features such as telematics, navigation, and camera monitoring systems, among others.

Major players that offer smart rear-view mirror systems and outlines the findings and analyses on how each market vendor performs within the predefined competitive leadership criteria. The vendor evaluations are based on two broad categories— product offering and business strategy. Each category carries various criteria based on which the vendors are evaluated. The evaluation criteria considered for product offering include OE market and aftermarket presence, the breadth and depth of offering, and new product developments. The evaluation criteria considered for business strategy include the overall revenue and growth rate (past three years), regional presence (on the basis of geographic presence and presence in emerging markets), inorganic growth (on the basis of mergers & acquisitions, joint ventures, partnerships, and collaborations), organic growth (on the basis of new product developments and expansions), and infrastructure (on the basis of number of manufacturing plants).

They have a strong portfolio of solutions, services, and rear-view mirror products offerings. These vendors have been marking their presence in the rear-view mirror market by offering highly customized and easily deployable solutions for OEMs, coupled with their robust business strategy, to achieve constant growth in the automotive mirror market.

They have a strong portfolio of solutions and services and an extensive network of channel partners and resellers to increase the deployment of their solutions across a multitude of vertical markets. Over the years, the dynamic vendors have been consistently growing in the rear view market and their market position is boosted by the organic and inorganic ventures undertaken by them over the period.

They have an innovative portfolio of rear-view mirror products and robust potential to execute strong business strategies for their business growth to be at par with the visionary leaders. These vendors have been consistently offering their customers products to fulfill their demands

A majority of the emerging vendors have been undertaking multiple acquisitions and boosting their sales capabilities across various regions to offer their integrated solutions, devices, and services to a wide range of clients. The emerging companies are those which may hold a stronger position in the market or which may be considered as visionary leaders in other product segments but are in the initial growth stage of the automotive mirror segment. Over the past two decades, global motor vehicle production has been growing steadily in North America and Europe, with recent growth in Asia-Pacific as well. Across the globe, customers are opting for advanced features in rear-view mirrors which has accelerated the demand for such mirrors. Conventional rear-view mirrors are found in all vehicle types, but OEMs are now switching to smart rear-view mirrors due to the benefits and rising demand. For the purposes of this report, the rear-view mirror market for automotive has been segmented into four major regions, namely, Asia-Pacific, Europe, North America, and the rest of the world. The major country markets in Asia-Pacific include the Chinese and Japanese markets, and in North America include the markets in the U.S. and Mexico. The European market is home to some of the biggest names in the automotive industry such as Volkswagen, Mercedes-Benz, and Volvo, among others, which are considered to be pioneers in automotive technologies.