Automotive OTA is a process of transmitting diagnostic and operational data from the remote server to onboard systems and components of vehicles in order to upgrade various applications of the vehicles, such as ECU algorithms, securing driver information, and updating infotainment. There are two types of OTA updates, namely Software Over-The-Air updates (SOTA) and Firmware Over-The-Air updates (FOTA),

The competitive leadership mapping provides information about the major players offering automotive OTA updates and outlines the findings and analysis on how well each market vendor performs within the predefined competitive leadership mapping criteria. The competitive leadership mapping evaluation is based on two broad categories—strength of product portfolio and business strategy excellence. Each category carries various criteria based on which the vendors are evaluated. The evaluation criteria considered under the strength of product portfolio includes the Original Equipment (OE) & aftermarket presence, product offerings, and new product development. The evaluation criteria considered under business strategy excellence includes revenue, regional presence, inorganic growth (mergers & acquisitions, partnerships, and joint ventures) and organic growth.

Visionary leaders have a strong portfolio of devices, solutions, and services offering in the automotive OTA updates market. These vendors have been marking their presence in the automotive OTA updates market by offering highly advanced, customized and easily deployable solutions for OEMs, coupled with a robust business strategy to achieve constant growth.

Dynamic differentiators have an extensive network of channel partners to increase the deployment of their solutions across a multitude of vertical markets. Over the years, these vendors have been consistently generating a positive revenue growth in the automotive OTA updates market, and their market position is boosted by the organic and inorganic ventures undertaken by them over the period

Innovators have an innovative portfolio of products and services for the automotive OTA updates market and a robust potential to develop strong strategies for bringing their business growth on par with that of visionary leaders. These vendors have been consistently offering innovative products and services for the automotive OTA updates market to meet the requirements of customers and have been at the forefront in deploying solutions.

The majority of the emerging companies have been undertaking multiple acquisitions and boosting their sales capabilities across various regions to offer integrated solutions, devices, and services for a wide range of clients Embedded electronic devices, such as in-vehicle infotainment system and remote diagnostic systems are used to support different in-vehicle applications. Most of these devices are connected over a network to a remote server or cloud in order to fetch real-time information, such as maps and traffic updates. A majority of the in-vehicle applications are being continuously upgraded by vendors and OEMs to provide greater security and better consumer experience. Some examples include the addition of social media applications, email applications, and shopping applications to infotainment devices. The updates are received via a remote cloud or server by connecting the vehicle to the network. OTA updates find major application in map updates via TCU. Based on application, the automotive OTA updates market is segmented into infotainment, TCU, ECU, safety & security, and others (UI/UX, apps). Embedded TCUs are required for software applications, such as e-call and remote diagnostics. The OTA updates technology helps provide better control and maintenance of embedded applications by using connectivity options, such as internet and satellite. While ECUs are mainly used to control the electrical systems (powertrain, transmission, brakes suspension, etc.) of vehicles, TCUs are used to communicate with other electronic devices and transfer the data to the UI system after interpretation. Approximately 60- 70 ECUs are equipped in a single vehicle for performing a number of electronic applications.