The company has multiple brands to serve varied customer needs according to regional popularity. Accell Group launched an omnichannel distribution model with a clear focus on consumers, which provides an opportunity to the company to serve the best to its customers. Its subsidiaries list includes Haibike (Germany), Winora (Germany), Batavus (Netherlands), Sparta (Netherlands), Koga (Netherlands), Lapierre (France), Ghost (Germany), Raleigh and Diamondback (UK, US, Canada), Tunturi (Finland), Atala (Italy), Redline (US), Loekie (Netherlands), and XLC (international).