ROBERT BOSCH GMBH in Connected Car Devices

The company has four business segments, namely, mobility solutions, industrial technology, consumer goods, and energy and building technology. The company offers automotive related products under the mobility solutions segment. Driver assistance system, connectivity solutions, road sign assistant, Predictive Pedestrian Protection, Lane Departure Warning, security systems, toll collection systems, traffic jam assist, connected horizon, and Connectivity Control Unit, Smartphone Integration, and navigation system are few of the CCD offered by Robert Bosch. In the year 2015, around 68% of the total revenue was generated from the mobility solutions segment. The company has a strong commitment towards developing innovative products. For the past three years, it has invested around 10% of the total revenue in R&D activities. The company has a strong product offering as compared to its competitors, especially for the O.E market as well as for aftermarket. In 2017, the company showcased a new connected car, which can communicate and exchange information with the environment as well as with other entities. robert bosch gmbh: business strategy scorecard