Automotive wiring harness is an assembly of cables and wires that transmits signal or electric power to ensure the functioning of various systems inside the vehicle. Due to multiple electrical and electronic systems installed in a vehicle, these wires have to be bound together in the form of a wiring harness to ensure better secured connections. This also helps to safeguard the vehicle from the adverse effects of vibrations, abrasions, and moisture. The wiring harness can be classified into two types, namely, primary wiring harness and secondary wiring harness. Primary wiring harness is defined as wiring that is used in the basic features of a vehicle. It includes engine electronic fuel inject system, audio/video system, roof light, power steering, and manual latch door, among others. Secondary wiring harness is defined as wiring that is used in the advanced system of a vehicle. It includes engine start/stop system, embedded, tethered & integrated infotainment system, ambient lighting, heated & power seats, steering wheel with control system and tilt & telescopic, electronic latch door, blind-spot mirror & heated mirror, and heated seat, among others.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.