The company is well positioned to cater automotive relay demand for various vehicle types such as passenger cars, commercial vehicles, and electric vehicles. The company has strong product portfolio which includes single or twin PCB relay, Mini and Micro relays, high current relays and EV relays which have maximum current carrying capacity. As the demand for alternate fuel vehicles is increasing at a good growth rate, the company is focused towards development of EV relays. Hence this gives the company a competitive edge over other relay manufacturers. Additionally, the is investing heavily in the R&D activities and has invested 5.96% of total revenue in the year 2016. This will help the company to cater the needs of future vehicles such as autonomous cars.