The word RADAR is an acronym which is derived from the phrase RAdio Detection and Ranging. It is a device or an electronic system which detects and tracks the objects at certain distances. RADAR can detect any change within its covered range with the help of radio energy traveling at the speed of light. Whenever an object travels through the observed range, short bursts of radio energy are transmitted, reflected off a target or an object, and returned as an echo. The form of the electromagnetic signal radiated by the RADAR depends on the type of information required for the target.

The vendor DIVE provides information about the major players that offer automotive RADAR systems for ADAS applications and outlines the findings and analysis on how well each market vendor performs within predefined DIVE criteria. The vendor evaluations are based on two broad categories — product offering and business strategy. Each category carries various criteria based on which the vendors will be evaluated. The evaluation criteria considered under product offering includes the depth of offering, OE and aftermarket presence, and new product developments. The evaluation criteria considered under business strategy includes the overall revenue, reach (on the basis of geographic presence), inorganic growth (on the basis of M&A, JVs, Partnerships and Collaborations), organic growth (on the basis of new product developments and expansions), and Infrastructure (on the basis of number manufacturing plants).

They have a strong portfolio of solutions, services, and RADAR devices offerings. These vendors have been marking their presence in the automotive RADAR market by offering highly customized and easily deployable solutions for the OEMs, coupled with their robust business strategy to achieve constant growth in the automotive RADAR market.

They have a strong portfolio of solutions and services and also have an extensive network of channel partners and resellers to increase the deployment of their solutions across a multitude of vertical markets. Over the years, the dynamic vendors have been consistently generating positive revenue growth in the automotive RADAR market, and their market position is boosted by the organic and inorganic ventures, undertaken by them over the period.

They have an innovative portfolio of automotive RADAR solutions and a robust potential to build strong business strategies for their business growth to be at par with the Vanguards. These vendors have been consistently offering its customers automotive RADAR solutions portfolio to fulfill their demands.

The majority of the emerging vendors have been undertaking multiple acquisitions and boosting their sales capabilities across various regions to offer their integrated solutions, devices, and services to a wide range of clients. The emerging companies are those which may hold a stronger position in the market. Innovative RADAR based ADAS solutions is being incorporated by the OEM’s to meet the government regulations for vehicle safety and to achieve the global NCAP rating to differentiate their brand image. The intelligent car concept is moving rapidly from the drawing boards to the streets. The intelligent car concept will give the user an experience of advanced technology with excellent vehicle control as in forward collision warning system (FCWS), lane change assist (LCA), adaptive cruise control (ACC), parking assistance (PA), etc. These developments have plenty of opportunities for an automotive RADAR sensor. Apart from this, the driver safety system manufacturers are collaborating with OEMs to develop safety systems for mid-sized and compact vehicles, which is likely to help the market to grow.