Automotive interiors refer to the interior components of cabin/body in vehicles, which include various components such as cockpit module, door panel, seat, infotainment system, interior lighting, headliner, dome module, and central console. The automotive interiors are increasingly gaining importance as visual appearance has become the dominant influencer on buyers’ perception of vehicle quality.

The competitive leadership Mapping provides information about the major players that offer automotive interior components and outlines the findings and analysis on how well each market vendor performs within predefined criteria. The vendor evaluations are based on two broad categories—strength of product portfolio and business strategy excellence. Each category carries various criteria based on which the vendors are evaluated. The evaluation criteria considered under strength of product portfolio includes OE and aftermarket presence, the breadth and depth of offering, and new product developments. The evaluation criteria considered under business strategy excellence includes the overall revenue and growth rate (past 3 years), regional presence (on the basis of geographic presence and presence in emerging markets), inorganic growth (on the basis of M&A, JVs, Partnerships and Collaborations), organic growth (on the basis of new product developments and expansions), and infrastructure (on the basis of number of manufacturing plants).

They have a strong portfolio of solutions, services, and automotive interior product offerings. These vendors have been marking their presence in the automotive interior market by offering highly customized and easily deployable solutions for the OEMs, coupled with their robust business strategy to achieve constant growth in the automotive interior market.

They have a strong portfolio of solutions and services and an extensive network of channel partners and resellers to increase the deployment of their solutions across a multitude of vertical markets. Over the years, the dynamic vendors have been consistently growing in the automotive interior market, and their market position is boosted by the organic and inorganic ventures undertaken by them over the period.

They have an innovative portfolio of automotive interior components and a robust potential to build strong business strategies for their business growth to be at par with the visionary leaders. These vendors have been consistently offering automotive interiors portfolio to their customers to fulfill their demands.

The majority of the emerging vendors have been undertaking multiple acquisitions and boosting their sales capabilities across various regions to offer integrated solutions, devices, and services to a wide range of clients. The emerging companies are those which may hold a stronger position in the market or which may be considered as visionary leaders in other product segments but are at the initial growth stage of the automotive interior components segment. With the increase in advanced safety and comfort technologies used in automotive interior, there is a huge growth in demand for advanced electronic systems, eventually creating opportunities for various automotive interior components. Automotive interior components are witnessing innovative changes with devices such as instrument cluster, head-up display, telematics, infotainment system, and advanced seating system. These enable the driver and the passenger to interact with the vehicle to create a seamless driving experience. The market for automotive interior is estimated to grow as it is driven by robust demand, technological advancement, and strong growth in autonomous and connected vehicle technology. In addition, the increase in research and development in various components of automotive interior such as seating, infotainment system, and central console and high vehicle production in developing regions such as Asia-Pacific is responsible for inflating the growth of automotive interior market. This will influence the vendors along the value chain to further invest in the potential automotive interior market.