Automotive hypervisor is a hardware virtualization technology, which can run multiple virtual machines through an Operating System (OS) on a host system. This advanced technology provides virtual guests access to hardware resources such as memory, peripherals, and CPU. The hypervisor is the embedded technology that has been widely used for the in-vehicle infotainment application in the automotive industry. It has wide application in modern automotive software systems for consolidation of multiple ECUs and combines agnostic & critical platforms as well. Thus, the hypervisor is referred as a Virtual Machine Monitor (VMM) and recognized as computer firmware, hardware, or software that runs and creates virtual machines.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.