An automotive embedded system is an electronic-based system designed to control and access data. It is an amalgamation of computer hardware and software. It either has fixed capability or is programmable to perform functions or a set of functions within a larger system. An embedded system is typically a microcontroller system with one or few dedicated functions, usually with real-time computation constraints.

Competitive leadership mapping provides information about major players that offer automotive embedded systems and their solutions, and outlines the findings and analysis on how well each market vendor performs within the predefined DIVE criteria. Vendor evaluations are based on two broad categories, namely, strength of product portfolio and business strategy excellence. Each category carries various criteria based on which the vendors are evaluated. The evaluation criteria considered under the product offering section includes the breadth of offering, product innovation, and market presence (OEM and aftermarket). The evaluation criteria considered under the business strategy section includes reach (on the basis of geographic presence), revenue growth, inorganic growth (on the basis of partnerships, collaborations, and acquisitions), and organic growth.

They have a strong base of product portfolio, solutions, and service offerings in the automotive embedded system market. These vendors have been marking their presence in the automotive embedded system market by offering highly advanced, customized, and easily deployable solutions for the OEMs, coupled with a robust business strategy to grow in the automotive embedded system market.

They have innovative portfolios of automotive embedded systems and a robust potential to build strong business strategies for their business growth to be at par with the visionary leaders. These vendors have been consistently offering customers’ automotive embedded system portfolio and solutions to fulfill the latter’s demands. Innovators have been at the forefront in deploying solutions.

They have innovative portfolios of automotive embedded systems and a robust potential to build strong business strategies for their business growth to be at par with the visionary leaders. These vendors have been consistently offering customers’ automotive embedded system portfolio and solutions to fulfill the latter’s demands. Innovators have been at the forefront in deploying solutions.

Most emerging companies have been undertaking multiple acquisitions and boosting their sales capabilities across various regions to offer integrated solutions, products, and services to a wide range of clients. Automobiles have evolved over the years, from being mostly a sum of heavy mechanical systems to the integration of mechanical systems and electronic controls. This can be attributed to the advent of the semiconductor technology and its successful amalgamation at various levels in an automobile for achieving higher performance and enhanced operating efficiencies in a vehicle. Various applications of embedded systems in automobiles include infotainment & telematics, body electronics, safety & security, and powertrain & chassis control. Electronic systems continue to constitute more than 90% of the innovation in new features that are being introduced in the automotive application. The embedded system market is driven by such advancements in vehicle electronics. Furthermore, other factors, such as regulations concerning exhaust gas emissions, customers’ growing preference for advanced technologies, and limit on fuel use to reduce the carbon footprint are driving vehicle electrification, which will influence the automotive embedded system market.