PRODUCT AND Automotive digital cockpit is a cockpit with active information displays that can be reconfigured and customized for better user experience of the driver and passenger. Automotive digital cockpit includes equipment such as a digital instrument cluster, advanced head unit system, head-up display, and camera based driver monitoring system. This equipment is used for applications such as navigation, music, phone, driving data, driver assistance information, and vehicle status among others. A digital instrument cluster is a fully reconfigurable cluster that allows the driver to customize features as per the requirement. Digital instrument clusters display information about navigation, communication, and other driver-related features. An advanced head unit is a digital head unit that is used for viewing three-dimensional images, phone calls, music, videos, and views received from ADAS functions. A Head-Up Display (HUD) is a device that displays information from the instrument cluster, navigation inputs, and other advanced driver assistance functions in the driver’s field of view. Camera-based driver monitoring uses infrared cameras that leverage machine learning and computer vision to identify and monitor driver emotions and gestures such as head position, posture, eyelid position and movements, and iris and gaze direction.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.