PACCAR has average breadth and depth of product offerings and owing to that it offers only light-, medium-, and heavy-duty trucks in the transportation segment. The company has average rating in product features as the products offered are very common and the advanced feature products are in the demonstration phase. PACCAR has good branding and its vehicles are sold worldwide under Kenworth, Peterbilt, and DAF nameplates. In recent years, the company has focused less toward product innovation. However, the innovations were focused on fleet management system, which is not the future technology