JOHN DEERE Pricing & Demo

John Deere recognizes variable rate technology as revolutionary in the agricultural industry, and thus has been strengthening its position through both organic and inorganic growth strategies. For instance, in March 2016, it entered into a joint venture with Hagie Manufacturing (US) to enter the high-clearance spraying equipment segment. In September 2017, the company acquired Blue River Technology (US), to enhance its leadership position in precision agriculture.The company focuses on business strategies such as research and innovation for various industries. It adopts new product launches and acquisition as its key business strategy in the agricultural equipment segment.