Multiple launch rocket system (MLRS), is a type of rocket artillery system that can launch multiple rockets simultaneously and is employed to provide combat support in land-based military operations. In a war prone area it is generally stationed in a battery formation with selected number of launchers with equal number of ammunition reload vehicles and a command and control unit.

Vendors who fall under this category receive high scores for most evaluation parameters related to product portfolio and market presence. They have a strong and established product portfolio and a very strong market presence. They also have strong business strategies and provide mature and reputable products and services. The companies included in visionary leaders are NPO Splav (Russia), Hanwha Corporation (South Korea), Lockheed Martin Corporation (US), Norinco Group (China), Roketsan A.S. (Turkey), IMI Systems (Israel) and Avibras Industria Aeroespacial S.A. (Brazil), among others.

Innovators are vendors that have demonstrated substantial product innovations as compared to their competitors. They have enhanced product portfolios but do not have strong growth strategies for their overall business. The company included in innovators is the Sichuan Aerospace Industry (China).

These are vendors with niche product offerings but are gaining a foothold in the market. They do not have strong business strategies as compared to other established vendors. They are new entrants in the market and require a long time before gaining significant traction in the market. Other factors affecting the growth of these companies are the size of the firm, focus market, and government policies. The company included in this sector is the Tata Power SED (India).

MULTIPLE LAUNCH ROCKET SYSTEMS MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2017

Source: Press Releases, Expert Interviews, and MarketsandMarkets Analysis