How many new product launches have taken place from 2012-2017?
+14
Technical Support (repair, replacement, and analysis)
+5
No. fo products do you offer in INS market
+5
Integration support
+8
Navigation Grade
+10
advertisements/press releases
+9
Tradeshows/exhibitions
+7
Others, please specify
+11
Youtube
+14
What is the percentage of marketing expenditure
+11
What was your R&D spend, specific to INS market in 2016
+7
1°/hr-10°/hr (Navigation & Tactical grade)
+6
Remote support
Cautions
-6
<1°/hr (Marine & Space grade)
-11
Fiber optic gyro
-10
Ring laser gyro
-14
Integrated INS
-13
HRG and Others
-9
Mechanical gyro
-7
Marine Grade
-9
Tactical Grade
-5
Others
-10
Space Grade
-11
Breadth and Depth of Product Offering
-13
Focus on Product Innovation
-5
Product Branding
-14
Product Differentiation and Impact on Customer Value
-12
Product Features and Functionality
VECTORNAV TECHNOLOGIES LLC Presence in
Inertial Navigation System
The company deals directly with its customers in the US and through a network of sales representatives in Europe, the Middle East, and Asia. The company has a diversified client portfolio and concentrates on building customer relationships. Its strategy is to focus on international sales. The company has adopted various strategies such as acquisitions and new product launches to strengthen its position outside the US and also to strengthen its sales, marketing, and distribution capabilities worldwide.
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