How many new product launches have taken place from 2012-2017?
+14
What is the percentage of marketing expenditure
+11
What was your R&D spend, specific to INS market in 2016
+11
Fiber optic gyro
+10
Ring laser gyro
+6
Remote support
+7
Others, please specify
+8
Linkedin
+11
Consumer grade
+9
Tactical Grade
+10
advertisements/press releases
+9
Tradeshows/exhibitions
+8
10°/hr-30°/hr (Consumer grade)
+12
MEMS
Cautions
-13
GPS/INS
-14
Technical Support (repair, replacement, and analysis)
-12
Conventional INS
-6
<1°/hr (Marine & Space grade)
-14
Integrated INS
-13
HRG and Others
-9
Mechanical gyro
-7
Marine Grade
-5
Others
-10
Space Grade
-11
Breadth and Depth of Product Offering
-13
Focus on Product Innovation
-5
Product Branding
-14
Product Differentiation and Impact on Customer Value
-12
Product Features and Functionality
LORD MICROSTRAIN Presence in
Inertial Navigation System
The company has a strong presence in North America but low penetration in the European and Asian markets. The company strategizes to launch new products to expand its market and cater to new customers. The company’s asset investment strategy focuses on maintaining a diversified portfolio using various asset classes to achieve its long-term investment objectives.
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