An aircraft electrical system includes four main functionalities: power generation, power conversion, power distribution, and energy storage. The system mainly consists of power sources, such as batteries and generators; components, such as conversion devices, control devices, and protection devices; and power distribution systems, such as cables and wires. The system provides energy to the main electric loads, which include motors & actuators, subsystem controllers, lighting, avionics systems, and heating devices. Aircraft equipment that commonly use the electrical system as a source of energy include fuel gauges, air conditioning, ice protection, flight control systems, utilities, and landing gear, among others.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.