LATIN AMERICA

Enterprises in the developing nations of Latin America, such as Brazil, Argentina, and Mexico, are expected to adopt and uptake voice assistant solutions in the business environment to increase the productivity and collaboration with employees, partners, and clients. The advancement in technology has dramatically changed the way businesses operate. AI-based voice assistant empowers business processes and increases workforce productivity. Vendors are offering low-cost, cloud-based voice assistant solutions to businesses, which would bolster the growth of the voice assistant application market in Latin America.Countries, such as Brazil, Mexico, and Argentina have a large pool of SMEs and large enterprises. There has been a shift in the technology usage trend in Latin America; the Latin American workforce has transitioned from traditional PCs to mobile devices. Moreover, the growing technological advancement in the region is said to be responsible for the adoption of voice assistant solutions and services among major industry verticals, such as BFSI, retail, travel and hospitality, education, and healthcare. However, there is still a lack of awareness about the benefits of voice-enabled assistant solutions. Many companies, particularly SMEs, are unwilling to invest in new technologies unless they are convinced that these technologies would positively impact their RoI. The most significant challenges to the adoption of AI is the quality of education systems, as well as weak research and innovation ecosystems at regional levels. In the coming years, it will be increasingly important for healthcare providers to be able to attract and retain top-tier talent. Hence, it is time for the Latin American policymakers to pay attention to the potential impacts of these technologies, especially officials in education and healthcare, two of the largest employers in the region.