Europe is the second-largest regional market in terms of market share for predictive analytics, but the growth is expected to decline in the coming years. The primary reason for the lesser growth rate in this region could be the Eurozone crisis. Post-Eurozone crisis, business firms are hesitant to make big investments. The factor is not the inefficiency of the business firms, but the skeptical outlook regarding the ROI. Germany, UK, and France are the 3 main contributors to the manufacturing analytics domain, while several other European countries are also incorporating predictive analytics into their existing BI portfolio, delivering quick and actionable executive insights to follow the needed compliance and regulatory requirements. The low cost of analytics components, cloud adoption, and the increasing usage of the web and higher speed broadband connectivity across the region are some of the driving factors that are expected to drive the adoption of predictive analytics in this region. The companies in this region are increasingly adopting predictive analytics solutions and services to enable real-time data intelligence in order to become more technologically-advanced and smarter. Though Europe’s technology domain has been witnessing a slower growth as compared to North America, the recent investments in this region by the American technology vendors are indicating rising opportunities, locally. Microsoft spent USD 1 billion in a span of 1 year, to expand its offerings in the cloudbased analytics services. Another example in this regard includes Huawei, the world’s third-largest smartphone vendor (after Samsung Electronics and Apple), which is expected to meet its sales target of 140 million handsets by the end of 2016 in western and north-eastern Europe. These developments depict the major opportunities present for predictive analytics vendors as the demand in supporting technology market increases, paving the way for cloud-based predictive analytics solutions.