Photo editing software is used to edit, manipulate, format and enhance image files. It changes and manipulate raw photos to fit the business needs. It resizes the images and add basic effects to fit the industry standard programs. The software can modify the appearance, size, and file type of images.

Vendors who fall into this category generally receive high scores for most of the evaluation criteria. They have a robust and established product portfolio and very strong market presence. Moreover, these vendors also have strong business strategies.

The dynamic differentiators category includes established vendors with very strong business strategies.However, they are low in product portfolio.

Innovators are vendors who have demonstrated substantial product innovations as compared to their competitors. They have a focused product portfolio. However, they do not have very strong growth strategies for their overall business.

Emerging companies’ category comprises vendors with niche product offerings, who are starting to gain their position in the market. They do not have very strong business strategies as compared to other established vendors. They might be new entrants in the market and require some more time before getting significant traction.