Embedded analytics software is the integration of various analytics capabilities within business applications. Integrating the analytical capabilities within an application improves the analytics experience and increases user productivity by combining action and insight in the same application. Embedded analytics software helps end users to work smartly by integrating the relevant data within applications, which the business user practices daily. Embedded analytics software creates a more efficient user experience and enables users to solve high-value business problems quickly.

Based on their performance in the predefined criterion, the vendors are placed in four categories: “visionary leaders,” “innovators,” “emerging companies,” and “dynamic differentiators.” The top 25 vendors in the embedded analytics market have been evaluated. These vendors include IBM, Microsoft, OpenText, Oracle, SAP, SAS Institute, Tableau Software, Birst, Information Builders, Logi Analytics, MicroStrategy, Sisense, TIBCO Software, Alteryx, BOARD International, Pentaho, QlikTech International, Salesforce.com, ClearStory Data, Dundas Data Visualization, Exago, GoodData, Izenda, Jinfonet Software, and Yellowfin.

Vendors that fall into this category receive high scores for most of the evaluation criteria. They have strong and established product portfolios and a very strong market presence. They provide mature and reputable embedded analytics software and services. They also have strong business strategies. IBM, Microsoft, OpenText, Oracle, SAP, SAS Institute, and Tableau Software fall in this category.

They are established vendors with very strong business strategies. However, they are ranked low on their product portfolios. They focus on a specific type of technology related to the market. Vendors falling in this category are Alteryx, BOARD International, Pentaho, QlikTech International, and Salesforce.com.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. They have very focused product portfolios. However, they do not have very strong growth strategies for their overall business. Vendors falling in this category are Birst, Information Builders, Logi Analytics, MicroStrategy, Sisense, and TIBCO Software.

These vendors, with niche product offerings, are starting to gain positions in the market. They do not have very strong business strategies as compared to other established vendors. They might be new entrants in the market and require some time before gaining significant traction. Vendors falling in this category are ClearStory Data, Dundas Data Visualization, Exago, GoodData, Izenda, Jinfonet Software, and Yellowfin.