Cognitive computing systems are developed using Natural Language Processing (NLP) and machine learning algorithms to sense, predict, and conclude a particular situation. The cognitive computing enables machines and humans work together. Cognitive computing is a problem-solving approach that uses hardware or software to approximate the form or function of a cognitive computing system. Major cognitive process includes learning, perception, and motivation. It is a probabilistic approach and not just a deterministic application that answers in only yes or no. There are two major approaches to cognitive computing: Neuromorphic Architecture: In this approach, computer or device systems are modeled after biological systems or components, such as neurons or synapses. These may be implemented in analog, digital, or hybrid hardware. Functional Equivalence: his approach modeled based on the behavior of biological systems and could successfully perform tasks that a human being can, such as sense and act based on observations.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.