Appier is a leading artificial intelligence company which has a proactive marketing automation platform AIQUA which helps marketer harness the power of artificial intelligence to understand customer behavior and engage users with AI-based messages across channels. AIQUA addresses challenges so that marketers can engage and retain customers to boost their lifetime value. It can benefit organizations with proven AI models that help them understand the behavior and interests of audiences outside of owned channels like websites or apps, and combine these external digital footprints with their own customer data.