1 INTRODUCTION

    1.1 Study Objectives
    1.2 Market Definition
    1.3 Market Scope

        1.3.1 Market Segmentation
        1.3.2 Inclusions and Exclusions
        1.3.3 Years Considered

    1.4 Currency Considered
    1.5 Stakeholders

2 MARKET OVERVIEW AND INDUSTRY TRENDS

    2.1 Introduction
    2.2 Market Dynamics

        2.2.1 Drivers

            2.2.1.1 Development of explainable AI models  allows sales teams to
                    understand  and articulate need for specific
                    recommendations
            2.2.1.2 Emergence of privacy-preserving  machine learning techniques
                    enabled  marketers to extract insights from  customer data
                    while maintaining  compliance
            2.2.1.3 Evolution of real-time processing  capabilities allowed AI
                    systems to  analyze and respond to customer  interactions
                    instantly

        2.2.2 Restraints

            2.2.2.1 AI struggles to interpret complex human  emotions and
                    nuanced buyer intent  despite advances in sentiment analysis
            2.2.2.2 AI-generated sales outreach often lacks  authenticity needed
                    for high-conversion  engagement
            2.2.2.3 Shortage of marketing professionals who  understand AI
                    capabilities and marketing  principles to create knowledge
                    gap

        2.2.3 Opportunities

            2.2.3.1 Convergence of augmented reality and  AI to create
                    opportunities for immersive  product demonstrations adapting
                    to  individual customer preferences
            2.2.3.2 Multimodal AI models open new  possibilities for creating
                    dynamic video  content that adapts in real time to viewer
                    engagement metrics
            2.2.3.3 Integration of quantum computing  with AI marketing systems
                    to enable  real-time optimization of complex,  multi-channel
                    campaigns

        2.2.4 Challenges

            2.2.4.1 Rise of synthetic data and AI-generated  personas to affect
                    distinction between  genuine customer behavior and
                    artificial interactions
            2.2.4.2 AI struggles to generate truly  personalized marketing
                    content that  resonates with diverse audiences
            2.2.4.3 AI-driven lead scoring systems often  misinterpret buyer
                    intent, leading to  inaccurate prioritization

    2.3 Evolution of AI for Sales & Marketing
    2.4 Supply Chain Analysis
    2.5 Ecosystem Analysis

        2.5.1 AI Sales Software Type

            2.5.1.1 Email generators
            2.5.1.2 Chatbots & assistants
            2.5.1.3 Sales agents
            2.5.1.4 Sales forecasting
            2.5.1.5 Lead scoring
            2.5.1.6 Sales intelligence
            2.5.1.7 Customer relationship  management (CRM)
            2.5.1.8 Sales coach
            2.5.1.9 Revenue intelligence
            2.5.1.10 Personalized outreach
            2.5.1.11 Pipeline management

        2.5.2 AI Marketing Software Type

            2.5.2.1 Campaign management
            2.5.2.2 SEO optimization
            2.5.2.3 Advertising
            2.5.2.4 Digital marketing
            2.5.2.5 Content creation
            2.5.2.6 Social media management
            2.5.2.7 Marketing agents
            2.5.2.8 Customer data platform (CDP)
            2.5.2.9 Conversational marketing
            2.5.2.10 Email marketing
            2.5.2.11 Influencer marketing

    2.6 Investment Landscape and Funding Scenario
    2.7 Impact of Generative AI on Sales & Marketing Market

        2.7.1 Personalized Content Generation
        2.7.2 Chatbots and Virtual Assistants
        2.7.3 Ad and Creative Design Generation
        2.7.4 Sales Coaching and Enablement
        2.7.5 Market Research and Trend Analysis
        2.7.6 Lead Scoring and Prospecting

    2.8 Case Study Analysis

        2.8.1 Conceptsales Reduced Video Production Costs  By 66% with
              Synthesia’s AI-Powered Solution
        2.8.2 Deltic Group Transformed Customer Interactions  and Boosted
              Revenue with Ibm Watsonx Assistant
        2.8.3 Ulrich Boosted Lead Conversion and Customer  Engagement with
              Drift’s Bionic Chatbots
        2.8.4 Leica Geosystems Increased Lead Conversions  By 300% with
              Conversica’s AI Assistant
        2.8.5 Gecko Hospitality Automated 90% of Customer  Service with Tidio’s
              AI-Powered Chatbots

    2.9 Technology Analysis

        2.9.1 Key Technologies

            2.9.1.1 Conversational AI
            2.9.1.2 Robotic process automation (RPA)
            2.9.1.3 Autonomous AI and autonomous agents
            2.9.1.4 AutoML
            2.9.1.5 Computer vision
            2.9.1.6 Decision intelligence

        2.9.2 Complementary Technologies

            2.9.2.1 Internet of Things (IoT)
            2.9.2.2 Casual AI
            2.9.2.3 Big data
            2.9.2.4 AR/VR

        2.9.3 Adjacent Technologies

            2.9.3.1 Blockchain
            2.9.3.2 Edge computing
            2.9.3.3 Cybersecurity

    2.10 Regulatory Landscape

        2.10.1 Regulatory Bodies, Government Agencies,  and Other Organizations
        2.10.2 Regulations, By Region

            2.10.2.1 North America

                2.10.2.1.1 SCR 17: Artificial Intelligence  Bill (California)
                2.10.2.1.2 SB 1103: Artificial  Intelligence Automated  Decision
                           Bill (Connecticut)
                2.10.2.1.3 National Artificial Intelligence  Initiative Act
                           (NAIIA)
                2.10.2.1.4 Artificial Intelligence and  Data Act (AIDA) - Canada

            2.10.2.2 Europe

                2.10.2.2.1 European Union (EU) -  Artificial Intelligence Act
                           (AIA)
                2.10.2.2.2 General Data Protection  Regulation (Europe)

            2.10.2.3 Asia Pacific

                2.10.2.3.1 Interim Administrative  MEAsures for Generative
                           Artificial Intelligence Services  (China)
                2.10.2.3.2 National AI Strategy  (Singapore)
                2.10.2.3.3 Hiroshima AI  Process Comprehensive  Policy Framework
                           (Japan)

            2.10.2.4 Middle East & Africa

                2.10.2.4.1 National Strategy for Artificial  Intelligence (UAE)
                2.10.2.4.2 National Artificial Intelligence  Strategy (Qatar)
                2.10.2.4.3 AI Ethics Principles and  Guidelines (Dubai, UAE)

            2.10.2.5 Latin America

                2.10.2.5.1 Santiago Declaration (Chile)
                2.10.2.5.2 Brazilian Artificial Intelligence  Strategy (EBIA)

    2.11 Patent Analysis

        2.11.1 Methodology
        2.11.2 Patents Filed, By Document Type
        2.11.3 Innovation and Patent Applications

    2.12 Pricing Analysis

        2.12.1 Average Selling Price of Offering
        2.12.2 Average Selling Price of Application

    2.13 Key Conferences and Events
    2.14 Porter’s Five Forces Analysis

        2.14.1 Threat of New Entrants
        2.14.2 Threat of Substitutes
        2.14.3 Bargaining Power of Suppliers
        2.14.4 Bargaining Power of Buyers
        2.14.5 Intensity of Competition Rivalry

    2.15 Trends/Disruptions Impacting Customers’ Businesses

        2.15.1 Trends/Disruptions Impacting Customers’  Businesses

    2.16 Key Stakeholders & Buying Criteria

        2.16.1 Key Stakeholders in Buying Process
        2.16.2 Buying Criteria

3 COMPETITIVE LANDSCAPE

    3.1 Overview
    3.2 Key Player Strategies/Right to Win, 2022–2025 

    3.3 Revenue Analysis, 2020–2024 

    3.4 Market Share Analysis,2024 

    3.5 Product Comparative Analysis

        3.5.1 Product Comparative Analysis,  By Prominent/ Leading Vendor

            3.5.1.1 Salesforce Einstein  AI and Pardot (Salesforce)
            3.5.1.2 Google Cloud AI and  Google Ads (Google)
            3.5.1.3 Adobe Sensei and Marketo (Adobe)
            3.5.1.4 Microsoft Dynamics 365 and  Microsoft AI (Microsoft)
            3.5.1.5 Oracle Eloqua and Oracle AI for  Customer Experience (IBM)

        3.5.2 Product Comparative Analysis,  By Prominent Startup/SME Vendor

            3.5.2.1 Outreach Platform (Outreach)
            3.5.2.2 Cognism Prospector (Cognism)
            3.5.2.3 People.ai Platform (People.ai)
            3.5.2.4 Salesloft Platform (Salesloft)
            3.5.2.5 Clari Revenue Platform (Clari)

    3.6 Company Valuation and Financial Metrics
    3.7 Company Evaluation Matrix: Key Players,2024 

        3.7.1 Stars
        3.7.2 Emerging Leaders
        3.7.3 Pervasive Players
        3.7.4 Participants
        3.7.5 Company Footprint: Key Players,2024 

            3.7.5.1 Company footprint
            3.7.5.2 Technology footprint
            3.7.5.3 Application footprint
            3.7.5.4 Application footprint
            3.7.5.5 End User footprint
            3.7.5.6 Regional footprint

    3.8 Company Evaluation Matrix: Startups/SMEs,2024 

        3.8.1 Progressive Companies
        3.8.2 Responsive Companies
        3.8.3 Dynamic Companies
        3.8.4 Starting Blocks
        3.8.5 Competitive Benchmarking: Startups/SMEs,2024 

            3.8.5.1 Detailed list of key startups/SMEs
            3.8.5.2 Competitive benchmarking of  key startups/SMEs (application)
            3.8.5.3 Competitive benchmarking of key  startups/SMEs (end User and
                    region)

    3.9 Competitive Scenario and Trends

        3.9.1 Product Launches and Enhancements
        3.9.2 Deals

4 COMPANY PROFILES

    4.1 AICHAT

        4.1.1 Business overview
        4.1.2 Products/Solutions/Services offered
        4.1.3 Recent developments

    4.2 PEOPLE.AI

        4.2.1 Business overview
        4.2.2 Products/Solutions/Services offered
        4.2.3 Recent developments

    4.3 COPY.AI

        4.3.1 Business overview
        4.3.2 Products/Solutions/Services offered
        4.3.3 Recent developments

    4.4 MOVEWORKS

        4.4.1 Business overview
        4.4.2 Products/Solutions/Services offered
        4.4.3 Recent developments

    4.5 OUTREACH

        4.5.1 Business overview
        4.5.2 Products/Solutions/Services offered
        4.5.3 Recent developments

    4.6 H20.AI

        4.6.1 Business overview
        4.6.2 Products/Solutions/Services offered
        4.6.3 Recent developments

    4.7 SYNTHESIA

        4.7.1 Business overview
        4.7.2 Products/Solutions/Services offered
        4.7.3 Recent developments

    4.8 JASPER

        4.8.1 Business overview
        4.8.2 Products/Solutions/Services offered
        4.8.3 Recent developments

    4.9 WRITESONIC

        4.9.1 Business overview
        4.9.2 Products/Solutions/Services offered
        4.9.3 Recent developments

    4.10 SALESLOFT

        4.10.1 Business overview
        4.10.2 Products/Solutions/Services offered
        4.10.3 Recent developments

    4.11 ZAPIER

        4.11.1 Business overview
        4.11.2 Products/Solutions/Services offered
        4.11.3 Recent developments

    4.12 HEYGEN

        4.12.1 Business overview
        4.12.2 Products/Solutions/Services offered
        4.12.3 Recent developments

    4.13 CONVERSICA

        4.13.1 Business overview
        4.13.2 Products/Solutions/Services offered
        4.13.3 Recent developments

    4.14 RELEVANCE AI

        4.14.1 Business overview
        4.14.2 Products/Solutions/Services offered
        4.14.3 Recent developments

    4.15 VELOXY

        4.15.1 Business overview
        4.15.2 Products/Solutions/Services offered
        4.15.3 Recent developments

    4.16 COGNISM

        4.16.1 Business overview
        4.16.2 Products/Solutions/Services offered
        4.16.3 Recent developments

    4.17 LAVENDER

        4.17.1 Business overview
        4.17.2 Products/Solutions/Services offered
        4.17.3 Recent developments

    4.18 CLARI

        4.18.1 Business overview
        4.18.2 Products/Solutions/Services offered
        4.18.3 Recent developments

    4.19 TIDIO

        4.19.1 Business overview
        4.19.2 Products/Solutions/Services offered
        4.19.3 Recent developments

    4.20 WRITER

        4.20.1 Business overview
        4.20.2 Products/Solutions/Services offered
        4.20.3 Recent developments

    4.21 SEAMLESS.AI

        4.21.1 Business overview
        4.21.2 Products/Solutions/Services offered
        4.21.3 Recent developments

    4.22 CREATIO

        4.22.1 Business overview
        4.22.2 Products/Solutions/Services offered
        4.22.3 Recent developments

    4.23 LATELY.AI

        4.23.1 Business overview
        4.23.2 Products/Solutions/Services offered
        4.23.3 Recent developments

    4.24 REGIE.AI

        4.24.1 Business overview
        4.24.2 Products/Solutions/Services offered
        4.24.3 Recent developments